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#360
Barton BeebeBarton Beebe
Keymaster

Answer key for Heidi Cody alphabet of trademarks included in my rather quirky first day slides posted on the casebook website:

Sometimes for the first day of class I include an alphabet of trademarks developed by the Brooklyn artist Heidi Cody some years ago and precede this alphabet with a quick quiz of tree leaves. It’s interesting and probably predictable that my students can’t typically identify more than one or two leaves associated with trees but can instantly identify 20 or more of the brand names based only on one letter from the brand. It’s an easy demonstration of the power of trademarks.

Answers to Media Literacy Alphabet Exercise

A: ALL
B: BUBBLICIOUS
C: CAMPBELLS
D: DAWN
E: EGGO
F: FRITOS
G: GATORADE
H: HEBREW NATIONAL
I: ICE
J: JELLO (SUGAR FREE)
K: KOOLAID
L: LYSOL
M: M N M’S
N: NILLA WAFERS
O: OREO
P: PEZ
Q: Q-TIPS
R: REESE’S
S: STARBURST
T: TIDE
U: UNCLE BEN’S
V: V8
W: WISK
X: XTRA LAUNDRY DETERGENT
Y: YORK PEPPERMINT PATTIES
Z: ZEST

–based on an artwork by Heidi Cody